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Indian Institute of Mass Communication (Ministry of Information and Broadcasting)

IIMC Entrance Test — Journalism Admission Guide

Indian Institute of Mass Communication — Diploma in English, Hindi, and Regional Journalism

200 marks (IIMC ET)2 hoursAnnual (March–April entrance

Exam at a glance

Conducting body

Indian Institute of Mass Communication (Ministry of Information and Broadcasting)

Total marks

200 marks (IIMC ET); varies slightly by programme and campus

Duration

2 hours

Mode

Written test + Interview

Frequency

Annual (March–April entrance; June admissions)

Eligibility

Any bachelor's degree; no minimum percentage specified (but competition makes 60%+ practical)

Total applicants

30,000–50,000 across all IIMC ET programmes

Accepting institutions

IIMC (6 campuses); some IIMC partner institutions

Selection stages — what each tests

Language Skills (English or Hindi per programme)

WrittenEssay + Translation + Précis70 marks
Essay writing (contemporary media or social topic)English to Hindi translation (or Hindi to English)Précis/Summary writingReport writing on a given scenarioEditorial writingVocabulary and grammar
Strategy: Language section is the primary filter — IIMC trains journalists to write clearly and accurately under deadline. The essay (300–500 words) must have a news angle or media relevance. Report writing: follow the inverted pyramid (most important facts first). Translation section for Hindi programme: the ability to render nuanced English journalism into idiomatic Hindi (not word-for-word) is tested. For English programme candidates: aim for AP Style-influenced crisp writing, not academic prose.

General Knowledge and Current Affairs

MCQ50 questions50 marks
National and international news (last 12 months)Indian polity, constitution, governmentEconomics and business newsScience and technologySports, culture, artsMedia industry newsHistory (modern India, post-independence)India-specific geography and social statistics
Strategy: GK for IIMC ET skews more toward India-centric news than MCRC — Prasar Bharati and government media context matters. Know the Cabinet reshuffles, Budget highlights, major bills passed, diplomatic events, and state election results from the last 12 months. International news: wars, climate summits (COP), UN resolutions affecting India, bilateral agreements. Science: space missions (ISRO — Aditya-L1, Chandrayaan-3), health policy (National Health Mission), digital infrastructure (Digital India).

Media and Communication Concepts

Objective30–40 questions50 marks
History of Indian journalismPress freedom and media regulation (Press Council, TRAI)Mass communication theoriesBroadcasting concepts (AIR, Doordarshan, cable TV)Advertising standards (ASCI — Advertising Standards Council of India)Digital media and social media landscapeGovernment schemes related to media (Prasar Bharati, National Film Policy)Media ethics and codes of conduct
Strategy: Media concepts for IIMC ET specifically requires knowledge of Prasar Bharati, Doordarshan history, and All India Radio — unlike MCRC which is more print/film-focused. ASCI (Advertising Standards Council of India) and its self-regulatory role appear in Advertising and PR programme questions. Ministry of Information and Broadcasting's content policies and news broadcasting standards (NBA — News Broadcasters Association) are IIMC-specific knowledge areas.

Personal Interview

WrittenPanel interview (15–20 minutes)30 marks
Why journalism and why IIMCMedia story awareness and analysisCareer programme choice rationale (English vs Hindi vs regional)Previous writing or media workOpinion on current media trend or controversyUnderstanding of government media (Doordarshan, AIR)
Strategy: IIMC interviews are more structured and less provocative than MCRC. Interviewers value clarity of career intention — candidates who specifically know they want to work in Hindi journalism or government communication do better than those with vague "passion for media" statements. Demonstrate knowledge of the specific IIMC programme you are applying for: if applying for Radio & TV Journalism, show awareness of Doordarshan and AIR output.

Top mass communication colleges and admission patterns

IIMC New Delhi (Main Campus)

Aruna Asaf Ali Marg, New Delhi

90 seats across PG Diploma programmes

PG Diploma: English Journalism, Hindi Journalism, Advertising and PR, Radio and TV Journalism

Most competitive IIMC campus. Direct placement link to PIB (Press Information Bureau), Doordarshan, AIR, and major national newspapers. Alumni in Times of India, NDTV, PTI, ANI, and major newspaper bureaus across India. Annual fees: Rs 1–2 lakh (government rates). Best campus for Delhi-based media ecosystem access.

IIMC Dhenkanal

Dhenkanal, Odisha

50 seats (Odia Journalism + Hindi + English programmes)

PG Diploma in Journalism (Odia medium + Hindi + English)

Strong for Odia language journalism placement in Odisha state media. Less competitive than Delhi campus — viable option for candidates who miss Delhi cutoff. Placement: Odia newspapers (Sambad, Samaja), Odisha state television, and Hindi newspapers in eastern India.

IIMC Kottayam

Kottayam, Kerala

40 seats (Malayalam Journalism programme)

PG Diploma in Malayalam Journalism; Development Communication

Only institution offering formal Malayalam journalism training at national level. Kerala media market (Mathrubhumi, Malayala Manorama, Asianet) is among India's most competitive regional markets. Placement: Mathrubhumi, Asianet News, Manorama News, AIR Thiruvananthapuram. Strong for Kerala state journalism careers.

IIMC Amravati

Amravati, Maharashtra

40 seats (Marathi Journalism + Hindi)

PG Diploma in Marathi Journalism; PG Diploma in Hindi Journalism

Regional campus serving Maharashtra's Marathi language media market. Vidarbha-specific journalism — rural, agricultural, and tribal community reporting focus. Placement: Lokmat, Sakal, Maharashtra Times, ABP Majha (Marathi channels). Good for candidates targeting Marathi print and broadcast journalism.

Preparation timeline

1

Language Foundation Phase

Months 1–4

Daily writing practice and news reading habit

  • Daily newspaper reading: The Hindu (English programme) or Dainik Jagran/Navbharat Times (Hindi programme)
  • One 400-word news report written per week in inverted pyramid structure
  • Translation: 2 English-to-Hindi passages per week (Hindi programme candidates)
  • Précis: 300-word passage to 100-word précis accuracy, 3 per week
2

GK and Media Knowledge Phase

Months 3–7

India-centric current affairs and government media knowledge

  • Monthly current affairs compiled: top 30 events with context (why it matters for journalists)
  • Doordarshan and AIR history: DD1, DD News, Vividh Bharati, Akashvani establishment and role
  • Press Council of India: composition, powers, limitations (quasi-judicial, no enforcement powers)
  • Ministry of I&B schemes: DAVP, IIMC itself, Press Institute of India (PII), Film Finance Corporation
3

Mock Test Phase

Months 6–9

IIMC ET full mock tests and essay quality refinement

  • IIMC ET previous 5 years papers solved with 65%+ accuracy on GK section
  • Essay writing: 40+ essays on media, governance, and social topics with feedback loop
  • Report writing: 20+ news reports on hypothetical scenarios in IIMC format
  • Interview: 3 mock interviews with a journalist or media teacher
4

Application and Multiple-College Strategy

Months 8–10

MCRC + IIMC + SIMC applications filed simultaneously

  • IIMC ET registered (March–April window); all 6 campus preference order decided
  • MCRC Jamia application filed (April–May window)
  • SIMC SNAP registered if advertising/PR track preferred
  • Portfolio: one complete journalism/media work (article, short video, photo essay) ready

Career paths in mass communication

Government Media (Doordarshan and AIR)

Rs 35,000–70,000/month (government pay scale)

Prasar Bharati (Doordarshan + All India Radio) is India's largest broadcast organisation with 21 DD channels and 475 AIR stations. IIMC diploma is a preferred qualification for Prasar Bharati recruitment. Government media jobs offer stability, pension, 7th CPC pay scale, and coverage of elections, government functions, and international events. Senior News Presenter at DD News earns Rs 60,000–1.2 lakh/month; Bureau Chief positions Rs 1–2 lakh/month.

Regional Language Journalism

Rs 25,000–55,000/month

India's regional language media (Hindi, Marathi, Bengali, Tamil, Telugu, Malayalam) employs more journalists than English media by volume. IIMC regional campus graduates have direct placement advantages in state media markets. Senior reporters and editors in regional Hindi newspapers (Dainik Bhaskar, Hindustan, Rajasthan Patrika) earn Rs 60,000–1.5 lakh/month. Regional news anchors at state channels earn Rs 50,000–1.2 lakh/month.

Public Sector Communication (PIB, Government PR)

Rs 40,000–80,000/month (Group B/A government posts)

PIB (Press Information Bureau), DAVP (Directorate of Advertising and Visual Publicity), and state Information Departments recruit IIMC diploma holders for media and communication roles. Central Government Information Service (CGIS) Group A positions — Director of Information — earn Rs 56,100–2.08 lakh/month. Exam route: CSS (Central Secretariat Service), departmental exam for CGIS promotions.

Digital Journalism and Content

Rs 25,000–50,000/month; Rs 1–5 lakh/month (established digital journalists)

The Wire, Scroll, Quint, News Laundry, The Print, and 100+ digital-native newsrooms hire IIMC and MCRC graduates. Digital journalism starting salaries are lower than print but growth is faster. Investigative digital journalists with an established byline earn Rs 1–3 lakh/month. YouTube journalism channels (Dhruv Rathee model) earn Rs 10–50 lakh/month for established channels — but takes 3–5 years to monetise at that scale.

Common mistakes that cost you a seat

Applying only to IIMC Delhi without filing preferences for regional campuses — all IIMC campuses are under the same entrance; rank your campus preferences strategically based on language programme and career target

Treating the IIMC essay as an academic essay — IIMC evaluators want journalistic writing (inverted pyramid, crisp sentences, no passive voice) not essay format with introduction-body-conclusion; the angle must be news-relevant

Not knowing Doordarshan and AIR's history and structure — IIMC is under the Ministry of Information and Broadcasting; questions about Prasar Bharati, its channels, and radio network appear in almost every IIMC entrance

Ignoring the regional campus strategy — IIMC Kottayam (Malayalam), Dhenkanal (Odia), Amravati (Marathi) are significantly less competitive than Delhi; candidates who want regional language journalism careers should rank these as primary preferences

Preparing general GK from UPSC books without media context — IIMC ET GK is media-specific: know which ministry controls what, media regulation bodies, recent media policy changes, not just historical events

Frequently asked questions

Is IIMC degree or diploma?

IIMC offers PG Diploma programmes (1 year), not degree programmes. The PG Diploma in Journalism is recognised by UGC as equivalent to a postgraduate degree for most government service purposes. IIMC is working toward degree-granting status — check the IIMC official website for current status. For private sector journalism, the IIMC PG Diploma is treated exactly as a master's degree by news organisations.

What is the IIMC ET cut-off?

IIMC does not publish official cut-offs — admission is merit-based on combined written test + interview scores. Historically, Delhi campus competitive candidates score 130+/200 in written test. Regional campuses: 100–120/200 for written shortlisting. GK section (50 questions) is the primary differentiator — candidates who score below 60% on GK rarely clear Delhi campus shortlisting. Interview carries 15–20% of final selection weight.

Can I work while doing IIMC PG Diploma?

IIMC is a full-time residential programme — attendance is compulsory and working during the programme is not permitted. The 1-year intensive training includes field reporting assignments, production exercises, and media internships (typically 6–8 weeks). Students working part-time risk losing attendance eligibility and face practical disadvantage in field assignments. Plan for full-time study during the IIMC year.

What is the difference between IIMC and FTII for media careers?

IIMC (Mass Communication) and FTII Pune (Film and Television Institute of India) are both Ministry of I&B institutions but with completely different focus. IIMC trains print, broadcast, and digital journalists and communication professionals. FTII trains cinematographers, directors, sound recordists, editors, and film actors. If you want to report news or work in journalism — IIMC. If you want to make feature films, documentaries, or work as a cinematographer — FTII. Some MCRC and IIMC TV journalism graduates later attend FTII for documentary filmmaking skills.

Is journalism a good career in India in 2025?

Journalism offers intellectual fulfilment and social impact that few careers match — but the economic structure is challenging. Entry-level journalism pays Rs 25,000–40,000/month (below comparable IT or banking roles). The middle 10 years, however, reward skilled journalists with byline value, editorial seniority, and income Rs 60,000–3 lakh/month for established reporters. The top tier — senior editors, news anchors, investigative journalists with branded bylines — earns Rs 3–15 lakh/month. Digital journalism and independent journalism channels have created new income models. Choose journalism for the work, not the starting salary; the long-term trajectory rewards commitment.

Get coached by someone who has cleared IIMC ET and works in broadcast journalism, print media, or government communication

Graduates targeting practising journalism careers — especially in government media (Doordarshan, All India Radio), print journalism, regional language media, and public sector communication. Ideal for Hindi medium candidates and regional language aspirants as IIMC has dedicated Hindi, Urdu, and regional language programmes not available at MCRC.